UX + Dev + Growth Consulting
Therapy Insights
Overhauled user experience, rebuilt platform/subscription system, and drove $100k+ in new revenue. Ongoing growth and platform strategy partner.
Areas
Strategy, Design, Development
Role
UX Engineer
Platform
Web
Tools
Figma, Stripe, Wordpress, WooCommerce, Tailwind
Year
text
UX + Dev + Growth Consulting
Therapy Insights
Overhauled user experience, rebuilt platform/subscription system, and drove $100k+ in new revenue. Ongoing growth and platform strategy partner.
Areas
Strategy, Design, Development
Role
UX Engineer
Platform
Web
Tools
Figma, Stripe, Wordpress, WooCommerce, Tailwind
Year
2021 - Now
UX + Dev + Growth Consulting
Therapy Insights
Overhauled user experience, rebuilt platform/subscription system, and drove $100k+ in new revenue. Ongoing growth and platform strategy partner.
Areas
Strategy, Design, Development
Role
UX Engineer
Platform
Web
Tools
Figma, Stripe, Wordpress, WooCommerce, Tailwind
Year
2021-Now
UX + Dev + Growth Consulting
Therapy Insights
Overhauled user experience, rebuilt platform/subscription system, and drove $100k+ in new revenue. Ongoing growth and platform strategy partner.
Areas
Strategy, Design, Development
Role
UX Engineer
Platform
Web
Tools
Figma, Stripe, Wordpress, WooCommerce, Tailwind
Year
text
Background
Therapy Insights came to us at a breaking point. Founder and CEO Megan Berg had built her Shopify system herself — a patchwork of plugins, duct-taped workflows, and limitations that made growth nearly impossible. Her business was expanding quickly: an ever-growing library of beautifully designed therapy resources — printables, HEPs, eval tools, patient handouts — created for speech and occupational therapists. Her vision was always patient-centered care, but all she could manage with her old setup was mailing pre-printed kits each month. What she needed was a clean, user-friendly digital library where subscribers could instantly access and print any resource on demand. What she had was a platform that couldn’t support the idea, technically or structurally. The gap between vision and reality was the problem that brought her to us.
Background
Therapy Insights came to us at a breaking point. Founder and CEO Megan Berg had built her Shopify system herself — a patchwork of plugins, duct-taped workflows, and limitations that made growth nearly impossible. Her business was expanding quickly: an ever-growing library of beautifully designed therapy resources — printables, HEPs, eval tools, patient handouts — created for speech and occupational therapists. Her vision was always patient-centered care, but all she could manage with her old setup was mailing pre-printed kits each month. What she needed was a clean, user-friendly digital library where subscribers could instantly access and print any resource on demand. What she had was a platform that couldn’t support the idea, technically or structurally. The gap between vision and reality was the problem that brought her to us.
Background
Therapy Insights came to us at a breaking point. Founder and CEO Megan Berg had built her Shopify system herself — a patchwork of plugins, duct-taped workflows, and limitations that made growth nearly impossible. Her business was expanding quickly: an ever-growing library of beautifully designed therapy resources — printables, HEPs, eval tools, patient handouts — created for speech and occupational therapists. Her vision was always patient-centered care, but all she could manage with her old setup was mailing pre-printed kits each month. What she needed was a clean, user-friendly digital library where subscribers could instantly access and print any resource on demand. What she had was a platform that couldn’t support the idea, technically or structurally. The gap between vision and reality was the problem that brought her to us.
Approach
I stepped in as UX engineer, UI/visual designer, and front-end developer — roles I still serve today alongside ongoing growth and technical consulting. The first move was the biggest: pulling Therapy Insights off Shopify entirely and rebuilding the platform on WordPress/WooCommerce for full control, flexibility, and a saner data model. I designed the entire system in Figma, built the front-end using Tailwind and Alpine.js, and architected custom content types and admin workflows that let her manage a massive library without chaos. We solved for piracy mitigation, two-factor authentication, and intuitive subscription access — all while respecting the elegance and taste Megan brings as an illustrator and designer herself. She often says my systematic approach and ability to “make sense of the mess” was exactly what she’d been missing. I collaborated with Megan on the vision, partnered with an engineer for the deeper database work, and tied everything together into a platform that finally matched the quality of her content.
Approach
I stepped in as UX engineer, UI/visual designer, and front-end developer — roles I still serve today alongside ongoing growth and technical consulting. The first move was the biggest: pulling Therapy Insights off Shopify entirely and rebuilding the platform on WordPress/WooCommerce for full control, flexibility, and a saner data model. I designed the entire system in Figma, built the front-end using Tailwind and Alpine.js, and architected custom content types and admin workflows that let her manage a massive library without chaos. We solved for piracy mitigation, two-factor authentication, and intuitive subscription access — all while respecting the elegance and taste Megan brings as an illustrator and designer herself. She often says my systematic approach and ability to “make sense of the mess” was exactly what she’d been missing. I collaborated with Megan on the vision, partnered with an engineer for the deeper database work, and tied everything together into a platform that finally matched the quality of her content.
Approach
I stepped in as UX engineer, UI/visual designer, and front-end developer — roles I still serve today alongside ongoing growth and technical consulting. The first move was the biggest: pulling Therapy Insights off Shopify entirely and rebuilding the platform on WordPress/WooCommerce for full control, flexibility, and a saner data model. I designed the entire system in Figma, built the front-end using Tailwind and Alpine.js, and architected custom content types and admin workflows that let her manage a massive library without chaos. We solved for piracy mitigation, two-factor authentication, and intuitive subscription access — all while respecting the elegance and taste Megan brings as an illustrator and designer herself. She often says my systematic approach and ability to “make sense of the mess” was exactly what she’d been missing. I collaborated with Megan on the vision, partnered with an engineer for the deeper database work, and tied everything together into a platform that finally matched the quality of her content.
Impact
The new site launched on time and immediately changed the trajectory of her business. Subscribers grew steadily, site traffic increased, and — thanks to rebuilt markup and clean metadata — Google and AI engines began surfacing Therapy Insights content organically. Her team finally had control instead of chaos, and subscribers regularly send praise for how effortless the new experience feels. For me, the most rewarding part wasn’t just the metrics — it was watching Megan flourish with a platform that finally supported her ideas. She had the vision; I helped remove the friction. The end result is a business that runs cleaner, scales smarter, and fully reflects the value she brings to the therapy community.
Membership Increase
3x
Support Ticket Reduction
50%
Traffic Increase
+946%
Impact
The new site launched on time and immediately changed the trajectory of her business. Subscribers grew steadily, site traffic increased, and — thanks to rebuilt markup and clean metadata — Google and AI engines began surfacing Therapy Insights content organically. Her team finally had control instead of chaos, and subscribers regularly send praise for how effortless the new experience feels. For me, the most rewarding part wasn’t just the metrics — it was watching Megan flourish with a platform that finally supported her ideas. She had the vision; I helped remove the friction. The end result is a business that runs cleaner, scales smarter, and fully reflects the value she brings to the therapy community.
Membership Increase
3x
Support Ticket Reduction
50%
Traffic Increase
+946%
Impact
The new site launched on time and immediately changed the trajectory of her business. Subscribers grew steadily, site traffic increased, and — thanks to rebuilt markup and clean metadata — Google and AI engines began surfacing Therapy Insights content organically. Her team finally had control instead of chaos, and subscribers regularly send praise for how effortless the new experience feels. For me, the most rewarding part wasn’t just the metrics — it was watching Megan flourish with a platform that finally supported her ideas. She had the vision; I helped remove the friction. The end result is a business that runs cleaner, scales smarter, and fully reflects the value she brings to the therapy community.
Metric
3x
Support Ticket Reduction
50%
Traffic Increase
+946%