Who am I?
I’m a designer, developer, and strategist with 15+ years of cross-disciplinary experience — branding startups, streamlining platforms, and building systems that actually get used. I think in systems, I execute with clarity, and I don’t need a two-week sprint to decide if the button should be blue. Based in Missoula, Montana.
Who am I?
I’m a designer, developer, and strategist with 15+ years of cross-disciplinary experience — branding startups, streamlining platforms, and building systems that actually get used. I think in systems, I execute with clarity, and I don’t need a two-week sprint to decide if the button should be blue. Based in Missoula, Montana.
Who am I?
I’m a designer, developer, and strategist with 15+ years of cross-disciplinary experience — branding startups, streamlining platforms, and building systems that actually get used. I think in systems, I execute with clarity, and I don’t need a two-week sprint to decide if the button should be blue. Based in Missoula, Montana.
Core Values
Core Values
Clarity Over Cleverness
Design should make things easier, not just prettier.
1
Clarity Over Cleverness
Design should make things easier, not just prettier.
1
Clarity Over Cleverness
Design should make things easier, not just prettier.
1
Form follows function (but still looks good)
Taste matters. But utility always wins.
2
Form follows function (but still looks good)
Taste matters. But utility always wins.
2
Form follows function (but still looks good)
Taste matters. But utility always wins.
2
Respect the User, serve the Business
Good design solves for both.
3
Respect the User, serve the Business
Good design solves for both.
3
Respect the User, serve the Business
Good design solves for both.
3
No ego in the work
I’ll fight for ideas, not ownership.
4
No ego in the work
I’ll fight for ideas, not ownership.
4
No ego in the work
I’ll fight for ideas, not ownership.
4
Figure it out
If I don’t know it, I learn it. Quickly.
5
Figure it out
If I don’t know it, I learn it. Quickly.
5
Figure it out
If I don’t know it, I learn it. Quickly.
5
Skills + Tools
Skills + Tools
Design & Prototyping
Figma · Sketch · Framer · Adobe Creative Suite · Affinity Suite · StoryBrand Framework · Invision · Keynote
Design & Prototyping
Figma · Sketch · Framer · Adobe Creative Suite · Affinity Suite · StoryBrand Framework · Invision · Keynote
Design & Prototyping
Figma · Sketch · Framer · Adobe Creative Suite · Affinity Suite · StoryBrand Framework · Invision · Keynote
E-Comm & Marketing Platforms
Shopify · WooCommerce · Klaviyo · Mailchimp · Printful · Square
E-Comm & Marketing Platforms
Shopify · WooCommerce · Klaviyo · Mailchimp · Printful · Square
E-Comm & Marketing Platforms
Shopify · WooCommerce · Klaviyo · Mailchimp · Printful · Square
Automation + Operations
Zapier · Subscription Systems · Fulfillment Workflows · Custom Booking Integrations
Automation + Operations
Zapier · Subscription Systems · Fulfillment Workflows · Custom Booking Integrations
Automation + Operations
Zapier · Subscription Systems · Fulfillment Workflows · Custom Booking Integrations
Front-end Development
React · Tailwind · Webflow · Shopify (Liquid) · WordPress · Flutter · Git · HTML/CSS
Front-end Development
React · Tailwind · Webflow · Shopify (Liquid) · WordPress · Flutter · Git · HTML/CSS
Front-end Development
React · Tailwind · Webflow · Shopify (Liquid) · WordPress · Flutter · Git · HTML/CSS
Analytics + Optimization
GA4 (Google Analytics 4) · GTM · Google Search Console · UTM Tagging · SQL · Conversion Rate Optimization (CRO) · A/B Testing
Analytics + Optimization
GA4 (Google Analytics 4) · GTM · Google Search Console · UTM Tagging · SQL · Conversion Rate Optimization (CRO) · A/B Testing
Analytics + Optimization
GA4 (Google Analytics 4) · GTM · Google Search Console · UTM Tagging · SQL · Conversion Rate Optimization (CRO) · A/B Testing
Project + Workflow Mgmt
Asana · Monday · Notion · Basecamp
Project + Workflow Mgmt
Asana · Monday · Notion · Basecamp
Project + Workflow Mgmt
Asana · Monday · Notion · Basecamp
Experience
Experience
Blackfoot River Outfitters
Online Experience Director
•
2023 - Present
Designed, built, and launched the company’s Shopify storefront and guided trip booking platform, generating over $250k in new online revenue. Led marketing automation, merchandising strategy, and operational systems for fulfillment and inventory. Developed campaigns that drove a viral Black Friday sale.
Blackfoot River Outfitters
Online Experience Director
2023 - Present
Designed, built, and launched the company’s Shopify storefront and guided trip booking platform, generating over $250k in new online revenue. Led marketing automation, merchandising strategy, and operational systems for fulfillment and inventory. Developed campaigns that drove a viral Black Friday sale.
Blackfoot River Outfitters
Online Experience Director
•
2023 - Present
Designed, built, and launched the company’s Shopify storefront and guided trip booking platform, generating over $250k in new online revenue. Led marketing automation, merchandising strategy, and operational systems for fulfillment and inventory. Developed campaigns that drove a viral Black Friday sale.
Blackfoot River Outfitters
Online Experience Director
•
2023 - Present
Designed, built, and launched the company’s Shopify storefront and guided trip booking platform, generating over $250k in new online revenue. Led marketing automation, merchandising strategy, and operational systems for fulfillment and inventory. Developed campaigns that drove a viral Black Friday sale.
Therapy Insights
UX + Strategy + Technical Partner
•
2021 - Present
I architected a subscription-based platform, supporting thousands of monthly subscribers and driving over $75k in new revenue. I continue to manage the technical infrastructure and UX, while also advising on marketing strategy, analytics, and operational improvements. Ongoing refinement of the customer experience, implementation of retention strategies, and alignment of digital systems with evolving business goals.
Therapy Insights
UX + Strategy + Technical Partner
2021 - Present
I architected a subscription-based platform, supporting thousands of monthly subscribers and driving over $75k in new revenue. I continue to manage the technical infrastructure and UX, while also advising on marketing strategy, analytics, and operational improvements. Ongoing refinement of the customer experience, implementation of retention strategies, and alignment of digital systems with evolving business goals.
Therapy Insights
UX + Strategy + Technical Partner
•
2021 - Present
I architected a subscription-based platform, supporting thousands of monthly subscribers and driving over $75k in new revenue. I continue to manage the technical infrastructure and UX, while also advising on marketing strategy, analytics, and operational improvements. Ongoing refinement of the customer experience, implementation of retention strategies, and alignment of digital systems with evolving business goals.
Therapy Insights
UX + Product + Technical Partner
•
2021 - Present
I architected a subscription-based platform, supporting thousands of monthly subscribers and driving over $75k in new revenue. I continue to manage the technical infrastructure and UX, while also advising on marketing strategy, analytics, and operational improvements. Ongoing refinement of the customer experience, implementation of retention strategies, and alignment of digital systems with evolving business goals.
HX.ai
Sr UX Designer + Front-end Developer
•
2012 - 2023
Led UX, Product, and front-end development for web and mobile products while also managing client relationships, proposals, and contracts for projects up to $1mil — from startups to Fortune 100 companies. Delivered strategy-to-execution design for Intel, Michelin, and Eclipse Foundation, including early prototyping for the United Nations SDG schema integration presented at a global Movin’On summit in Montreal.
HX.ai
Sr UX Designer + Front-end Developer
2012 - 2023
Led UX, Product, and front-end development for web and mobile products while also managing client relationships, proposals, and contracts for projects up to $1mil — from startups to Fortune 100 companies. Delivered strategy-to-execution design for Intel, Michelin, and Eclipse Foundation, including early prototyping for the United Nations SDG schema integration presented at a global Movin’On summit in Montreal.
HX.ai
Sr UX Designer + Front-end Developer
•
2012 - 2023
Led UX, Product, and front-end development for web and mobile products while also managing client relationships, proposals, and contracts for projects up to $1mil — from startups to Fortune 100 companies. Delivered strategy-to-execution design for Intel, Michelin, and Eclipse Foundation, including early prototyping for the United Nations SDG schema integration presented at a global Movin’On summit in Montreal.
HX.ai
Sr UX Designer + Front-end Developer
•
2012 - 2023
Led UX, Product, and front-end development for web and mobile products while also managing client relationships, proposals, and contracts for projects up to $1mil — from startups to Fortune 100 companies. Delivered strategy-to-execution design for Intel, Michelin, and Eclipse Foundation, including early prototyping for the United Nations SDG schema integration presented at a global Movin’On summit in Montreal.
Skycatchfire
Designer + Front-end Developer
•
2012 - 2017
Designed and developed digital experiences for clients including DSW and Mozilla. Notable work includes DSW Influencer Blog.
Skycatchfire
Designer + Front-end Developer
2012 - 2017
Designed and developed digital experiences for clients including DSW and Mozilla. Notable work includes DSW Influencer Blog.
Skycatchfire
Designer + Front-end Developer
•
2012 - 2017
Designed and developed digital experiences for clients including DSW and Mozilla. Notable work includes DSW Influencer Blog.
Skycatchfire
Designer + Front-end Developer
•
2012 - 2017
Designed and developed digital experiences for clients including DSW and Mozilla. Notable work includes DSW Influencer Blog.
Vann's
Senior Web Designer + Front-end Developer
•
2009 - 2012
Led online marketing, UX design, branding, and email campaigns supporting $2M+ in annual revenue. Contributed to Vanns being named Consumer Reports’ Best Online Retailer twice.
Vann's
Senior Web Designer + Front-end Developer
2009 - 2012
Led online marketing, UX design, branding, and email campaigns supporting $2M+ in annual revenue. Contributed to Vanns being named Consumer Reports’ Best Online Retailer twice.
Vann's
Senior Web Designer + Front-end Developer
•
2009 - 2012
Led online marketing, UX design, branding, and email campaigns supporting $2M+ in annual revenue. Contributed to Vanns being named Consumer Reports’ Best Online Retailer twice.
Vann's
Senior Web Designer + Front-end Developer
•
2009 - 2012
Led online marketing, UX design, branding, and email campaigns supporting $2M+ in annual revenue. Contributed to Vanns being named Consumer Reports’ Best Online Retailer twice.